Social Media:
Driven by Story,
Fueled by Data.
I’m an experienced social media manager with a deep passion for the food and beverage industry and a talent for building engaged online communities. I excel at capturing the authentic spirit of a brand and bringing its story to life across all social platforms. By combining strategic content creation with a human-centered approach to community engagement, I help businesses foster a strong online presence and turn followers into loyal customers.
Selected Work
Highlights from my creative consulting and social media projects.
Social Media, Brand Design and Ecommerce
Social Media, Brand Design and Ecommerce
Social Strategy and Web Experience
Social Strategy and Web Experience
Design and Social Content
Proven Track Record
I have over 15 years of experience helping reputable brands reach their goals with creative strategies backed by real data and insights.
Cuba Dupa
Turning social audiences into loyal promoters
Led a campaign integrating user-generated content across ecommerce and Instagram, boosting engagement and website traffic.
Shopify
Briefing for influencer video content promotions
Designed creative and guided influencers and content creators to align messaging with the product, reaching millions organically.
Tailor Skin Care
User-generated content that converts
Led a campaign integrating user-generated content across ecommerce and Instagram, boosting engagement and website traffic.
Case Studies
Brand lessons you’ll actually want to read, with takeaways you’ll actually want to use.
The Brand That Sells More Than Hot Sauce
How Hot Ones turned spicy wings into shared experiences and why your product can do the same.
A Radical Approach to Social for a Water Brand
Liquid Death didn’t sell water. They sold chaos. Here’s why their social content stops people scrolling and demands attention.
Nailing the One Thing a Brand Can’t Fake
The brewery that has a taste for authentic social content. No bullshit. Just the people behind the beer telling the story.
The One Kind of Social Content That Can’t Be Ignored
How a beverage brand created unstoppable buzz by turning fans into marketers