Leading creative teams to enhance website experience for performers and guests.
The Challenge
To enhance the online experience for performers and guests attending Fringe Festivals, I aimed to create a visually appealing and user-friendly design aligned with the festival’s branding guidelines. Collaboration with the development team was essential to ensure technical feasibility. The project also sought to improve the ticketing system, enabling event organizers to efficiently manage sales and attendance with real-time data insights. Our objective was to create a diverse, playful, and user-friendly online experience that reflected the excitement of the showcased events.
The Solution
As the project lead, I combined my expertise in brand strategy with strategic partnership management to achieve our goals. I collaborated closely with design agency partners and the festival development team to ensure that the creative vision aligned with the festival’s brand strategy. By conducting regular strategy sessions, we maintained clear communication and alignment throughout the project. I focused on enhancing the website’s layout, color scheme, and typography to ensure it resonated with the festival’s existing brand identity. My experience in brand strategy guided these design decisions, ensuring a cohesive and engaging online presence.
To improve the ticketing system, I worked with technical partners to implement a seamless and efficient process, providing event organizers with real-time data insights. This included optimizing the user flow from the landing page to the checkout process, ensuring a frictionless experience for users. This approach resulted in a highly engaging and user-friendly online experience that significantly boosted the festival’s digital presence and user satisfaction.