Elevating the Fringe Festival Creative
The goal was to improve the online experience for performers and guests attending the Fringe Festival by creating a visually engaging, user-friendly website that reflected the excitement of the event. Collaboration with the development team was key to ensuring the design was both feasible and functional, while also improving the ticketing system to give event organizers real-time data insights.
As project lead, I combined my brand strategy expertise with creative direction to develop a design that aligned with the festival’s branding and amplified its online presence. By working closely with design partners and the festival’s development team, I ensured the site’s layout, color scheme, and typography were cohesive and reflective of the festival’s playful and dynamic identity.
This project showcased the ability to lead creative teams while balancing strategic brand objectives with user-centered design solutions, ultimately improving user satisfaction and boosting the festival’s digital engagement.
