Levelling up the online experience for performers and guests.
The existing website experience provided many challenges for users seeking event information or puchasing tickets.
The goal was to create an online experience that was as diverse and playful as the events it showcased, while also making the journey more user friendly and exciting.
Working closely with the event organizers, we carried out user research and testing, and defined actionable opportunities to improve the website in order to create a frictionless experience.
This included a completed a full digital rebrand for Fringe, supported by a brand new website with an optimised user experience and CMS integration.