Cuba Dupa

An online experience drawing record crowds to the event.

The Challenge

Increasing brand awareness through a variety of unique and impactful digital marketing campaigns and targeted branding initiatives. Making information accessable and creating a buzz across social media.

The Solution

I ran the team through an extensive research and strategy session to develop user personas, wireframes, style guides and a sitemap. In addition to leading a full website redesign and development project, we created an interactive itinerary function that allowed users to create a personalized schedule and share it with others. Website engagement was much higher than we could have ever anticipated, drawing record crowds of over 100,00 to the event.