[ WELLINGTON/SYDNEY ]
Brand designer and creative director
With 20 years in the game. From agency life and running my own creative studio to building brands and leading creative for the likes of Shopify, Klaviyo and Trade Me. Part strategist, part designer, part professional troublemaker. I’ve built brands, led teams and turned ambitious ideas into integrated campaigns, digital experiences and real-world activations. Along the way, I’ve helped shape the next generation of creatives, developed teaching curriculums and learned a thing or two about balancing creative ambition with commercial reality. I like big-picture thinking, getting my hands dirty and pushing ideas well beyond the original brief. Because looking good is the bare minimum. Making an impact is the whole point.
[ Practice ]
01
Creative
I’ve built and led creative teams, run my own studio and developed curriculums to teach the next generation of designers. I believe in giving talented people the freedom to do brilliant work, challenging them to push further and knowing when to roll up my sleeves and get involved.
02
Brand
Good creative starts with a good idea. Great creative starts with knowing why it matters. I’ve helped brands like Shopify, Klaviyo and Trade Me turn complex challenges into clear strategies, compelling stories and creative that works as hard as it looks.
03
Campaigns & Experiences
Advertising, activations, events, digital products and everything in between. The best ideas don’t care which department they’re supposed to belong to. As Creative Director of Nine Sixty, I helped shape the brands and experiences behind some of New Zealand’s most iconic cultural events, including CubaDupa, Fringe Festival, TEDxWellington and the NZ Art Show.
[ Experience ]
Two decades leading creative across agency, in-house and global tech brands
Klaviyo
Creative Lead (2026)
Trade Me
Communications Design and Marketing Lead (2024–2025)
Shopify
Marketing Designer/Senior Specialist (2019–2023)
Yoobee College of Creative Innovation
Tutor/Course Lead (2019–2021)
Nine Sixty
Creative Director (2012–2019)
Web Media Factory
Graphic Designer (2010-2012)
[ Education ]
Sharing two decades of experience with the next generation of creative thinkers.
Josh has spent two decades building brands. Occasionally, he talks about it too.
He developed and taught Yoobee College’s e-commerce brand course, has spoken at Shopify events and spent several years leading creative and production for TEDxWellington.
These days, he shares his thinking through Substack alongside a limited number of speaking, panel and workshop engagements each year.
Connect
Josh is based between Wellington and Sydney and is always happy to meet interesting people doing interesting work.