Josh regularly shares his experience in brand strategy, ecommerce and creative leadership through speaking engagements, workshops and industry events.

He developed and taught Yoobee College’s short course on building successful e-commerce brands, drawing on his experience working with global technology companies and consumer brands.

Josh has also spoken at Shopify events, and facilitated panels at TEDxWellington, bringing together designers, marketers and founders from across New Zealand’s tech and creative industries.

His talks and workshops explore brand building, creative leadership, e-commerce and the role design plays in helping brands stand out in competitive markets.

Josh Jeffrey is a creative director and brand designer based in Wellington, New Zealand.

He founded Mascot Liquor, promoting breweries through his brand management and creative platform Mascot (Mascot Liquor Limited), helping breweries present their brands with the same level of craft and care that goes into the beer itself.

Over the past 15 years he has led brand and creative work for global technology companies including Klaviyo, Shopify and Trade Me, as well as national organisations such as Te Papa and Eftpos NZ. His work has also shaped major cultural events including Fringe Festival, CubaDupa, TEDxWellington and the NZ Art Show.

Josh is known for bringing together brand strategy, creative direction and consumer marketing to build brands that resonate with real audiences.

Klaviyo Jan 2026 – Present	Creative Lead
Trade Me Jan 2024 – Sep 2025	Communications Design and Marketing Lead
Shopify Mar 2019 – May 2023	Marketing Designer Senior Specialist
Yoobee College of Creative Innovation Aug 2019 – Jan 2021	Ecommerce Course Lead
Nine Sixty Oct 2012 – Mar 2019	Creative Director/Agency Owner
Killer Covers Jan 2010 – Oct 2012	Graphic Designer