With a track record of over fifteen years, delivering world-class, award-winning work, my passion lies in leveraging leadership experience to cultivate teams and extract their utmost potential. This journey reflects my deep appreciation and understanding of crafting content at the nexus of consumer behavior and design.

I am dedicated to constructing systems and processes that empower creative teams to extend their impact beyond individual contributions. My commitment extends to fostering a supportive and inclusive team culture that champions knowledge sharing, collaboration, and the celebration of diverse perspectives.

Most recently producing creative projects for Shopify Starter and Shopify Plus. Previous work includes TEDx, Fringe Festival, TePapa, CubaDupa, New Zealand Parliament and Eftpos NZ.

Shopify Plus
A comprehensive strategy involving a redesign of banner ads to combat creative fatigue.
Fringe Festival
Levelling up the online experience for performers and guests.
Sharing ideas worth spreading and encouraging local involvement in TEDx.