With a strong background in creative direction, art direction, and brand storytelling, I bring over a decade of agency experience alongside in-house roles at Trade Me, Shopify, and the Commerce Commission. I specialize in turning bold ideas into unforgettable brand experiences. From emerging media to traditional campaigns, I craft visually striking executions that enhance brand identity and leave a lasting impression. I thrive under pressure, balancing creative vision with business objectives while leading cross-functional teams and mentoring the next generation of talent. Passionate about pushing the boundaries of design and storytelling, I create work that not only stands out but makes a real impact.