I’m a senior designer and creative lead specializing in brand strategy and building design systems, with fifteen years experience delivering world-class, award-winning work.
I’m passionate about sharing knowledge, nurturing a team and getting the best creative work out of others. I believe in building systems and processes that help creative teams scale their impact beyond their individual contributions.
Currently producing creative projects for Shopify: Starter Plan, and Shopify Plus. Previous work includes TEDx, Fringe Festival, TePapa, CubaDupa, New Zealand Parliament, Wellington Airport, Hurricanes Rugby, Wellington BBQs & Fire, NZ Art Show, Penthouse Cinema, French Film Festival, Victoria Street Dental, and Eftpos NZ.
– 1. Starter Plan: visual identity, creative strategy, landing page and social media. – 2. TEDx: branding, website and social media. – 3. Fringe Festival: creative strategy, visual identity, website and email marketing. – 4. TePapa: visual identity and creative strategy. – 5. CubaDupa: visual identity, creative strategy, website and email marketing. – 6. New Zealand Parliament: creative strategy and website. – 7. Wellington Airport: online experience and email marketing. – 8. Hurricanes: visual identity and creative strategy. – 9. WBAF: visual identity, social media and signage. – 10. NZ Art Show: campaign strategy and online experience. – 11. Penthouse: creative strategy and online experience. – 12. French Film Fest: campaign strategy and online experience. – 13. VSD: visual identity, website and email marketing. – 14. Eftpos NZ: creative strategy and website