Strategic Brand and Marketing Design Leader

With over 15 years in brand strategy, creative direction, and consumer marketing, I bring expertise in crafting impactful, user-centered experiences that drive engagement and brand growth.

My experience leading projects at Trade Me, Shopify, and the Commerce Commission has equipped me to deliver strategic, data-informed design solutions that enhance customer journeys from discovery through adoption. I’m skilled at collaborating across disciplines to align design vision with business goals and am passionate about mentoring teams to elevate brand standards and design excellence. I’m excited to bring my expertise in crafting dynamic, impactful marketing experiences to a role where I can drive meaningful connections and growth for the brand.

Brand Strategy

I develop brand strategies that boost awareness and demand by leveraging audience insights, establishing brand guidelines, and executing campaigns, events, and partnerships.

Trade Me
Unlocking Opportunities with the ‘In With the New’ campaign.
Shopify Starter
Increasing conversion rates with a new brand strategy and website.
Tedx
Promoting brand-aligned ideas and engaging the community within TEDx.

Creative Leadership

I blend creative vision with strategic partnership management to lead design teams and collaborate with agencies, delivering high-impact campaigns that boost engagement and brand visibility.

Fringe Festival
Leading creative teams to enhance website experience for performers and guests.
Te Papa
Promoting the 1898 series of stamps Archive, held at Te Papa.
Cuba Dupa
Led the digital and social campaign with innovative brand approach.

Product Marketing

Using storytelling and strategic positioning to highlight a product’s unique value, engaging audiences across channels to build loyalty and drive demand. Combining data-driven insights with creative execution, to create memorable connections that support sustainable growth.

Shopify Plus
Boosting brand engagement with a redesign of banner ads.
Penthouse Cinema
Revamping the Penthouse Cinema Ticketing Experience.
Eftpos NZ
Implementing growth marketing strategies to boost engagement