I HELP FOOD AND BEVERAGE MAKERS, HOSPITALITY LEGENDS, AND ECOMMERCE FOUNDERS TURN GOOD PRODUCTS INTO BRANDS PEOPLE CRAVE.
What I Do
Brand Strategy Creative Direction Visual Identity Systems Content Strategy
Graphic Design Social Media Content Creative Production Ecommerce Design & Build
How I Work
I don’t just make things look good, I make them work. I dig deep into what makes your brand different, find the sharpest angle, and build creative that earns attention and drives growth. You get clear strategy, bold ideas, and a partner who cares as much as you do.
Industries
I work with ambitious food and beverage brands, hospitality businesses, and ecommerce founders ready to grow. From craft beer and wine to specialty snacks and restaurants, I help you stand out in crowded markets and keep customers coming back. If you make something worth talking about, I’ll make sure your brand is too.
About
For nearly two decades, I’ve been at the forefront of building brands that not only stand out but drive real growth. I’ve led marketing and design at Trade Me, shaped brand and creative for Shopify’s expansion into APAC, and run my own award-winning global creative agency for seven years. My expertise spans growth strategy, brand development and marketing, helping businesses thrive, connect with their audiences and deliver work that truly cuts through.
Selected Works
MASCOT Social Media, Brand Design and EcommerceKA NOA MANUKA Social Media, Brand Design and EcommerceFRINGE FESTIVAL Social Strategy and Web ExperienceCUBA DUPA Social Strategy and Web Experience
For existing brands
If your brand feels stuck or your creative isn’t hitting the mark, I can help you see it with fresh eyes. I’ll review your current brand, identify opportunities, and work with you to sharpen your direction so your marketing and design are working as hard as your product.
If you’re starting from scratch, I can guide you through the whole process, from defining your brand strategy and creating a visual identity to designing packaging and building a high-performing ecommerce presence. You’ll get a clear plan, bold creative, and a brand ready to launch with impact.
