SHOPIFY
Brand Design
Creative Strategy
Video Production
Motion Graphics
At Shopify I worked across global and regional teams to create multi channel marketing and brand assets that made the platform feel simple, human and accessible for new entrepreneurs. I designed campaign creative, social content, video assets and educational resources within Shopify’s global brand system, ensuring consistency while tailoring stories for APAC audiences. I worked closely with marketers, growth teams and creators to translate real merchant stories into clear visual narratives that showed the value of the product. The work also involved building templates, refining brand rules and helping streamline the way content was produced at scale. This approach improved engagement and gave Shopify a reliable creative framework that regional teams could use to produce high quality content quickly. It strengthened brand consistency across channels while keeping the work relevant, local and customer focused.
