JOSH JEFFREY

BRAND, MARKETING & DESIGN

ABOUT

DESIGN THAT PERFORMS. STRATEGY THAT SCALES. CREATIVE THAT LANDS.

How I Work

I don’t do surface-level creative. I build brand systems that perform. I dig into your product, your audience, and your competitive landscape to find the angle no one else is seeing, then turn it into creative that earns attention and drives growth. You get sharp strategy, bold ideas, and a partner who holds the bar high. If it’s not moving metrics or elevating your brand, it doesn’t ship.

About

For nearly two decades, I’ve been building brands that refuse to blend in. I’ve shaped Shopify’s brand presence, led design and brand marketing initiatives at Trade Me, and run my own global creative agency for seven years. My work spans brand strategy, growth marketing, and high-performing creative systems for companies in tech, SaaS, ecommerce, and FMCG. I help brands scale with clarity, confidence, and creative that truly cuts through.

What I Do

Brand Design
Creative Direction
Visual Identity Systems
Content Strategy

Creative Production
Graphic Design
Social Media Content
Ecommerce

BRAND STORIES

Strategic perspectives on brand design and marketing, with actionable takeaways you’ll actually want to use.

Read

The Brand That Sells More Than Hot Sauce

How Hot Ones turned spicy wings into shared experiences and why your product can do the same.

A Radical Approach to Social for a Water Brand

Liquid Death didn’t sell water. They sold chaos. Here’s why their social content stops people scrolling and demands attention.

Nailing the One Thing a Brand Can’t Fake

The brewery that has a taste for authentic social content. No bullshit. Just the people behind the beer telling the story.

The One Kind of Social Content That Can’t Be Ignored

How a beverage brand created unstoppable buzz by turning fans into marketers