SHOPIFY
Social Media
Brand Strategy
Video Production
Motion Graphics
Shopify is a leading global e-commerce platform that empowers businesses of all sizes to start, run, and grow their online stores. Our marketing strategy is built on a foundation of authenticity and shared experience, moving beyond a simple promotion of features to a more human-centered approach.
The most effective content we created was by telling the stories of the entrepreneurs who use Shopify. We found that the narrative of a business owner overcoming the challenges of launching and growing their brand was a highly relatable and compelling way to showcase the platform’s value. This approach allowed us to connect with our audience on a deeper, more emotional level, showing not just what the platform does, but how it can transform a dream into a reality.
To amplify these narratives and reach a wider audience, we also leveraged a robust strategy of influencer partnerships and educational content. We collaborated with influential creators who could authentically demonstrate the platform’s power, from building a store to fulfilling orders. At the same time, we created a wide range of educational resources, from blog posts to video tutorials to equip entrepreneurs with the knowledge and skills they need to succeed. This multi-faceted approach ensured that our content was not only inspirational but also provided practical, actionable value to our community.
SELECTED WORK
