MASCOT
Brand Design
Content Creation
Social Strategy
Ecommerce
Mascot started as a subscription beer box, curating lineups from small, independent breweries and giving fans a way to discover hidden gems. What began with boxes quickly grew into a platform that celebrated the creativity and community at the heart of beer.
In early 2025 I shifted Mascot into content creation and beer reviews, amplifying local brewers and turning Mascot into a cultural connector in the craft scene. Small breweries gained recognition, and fans found new favorites.
SELECTED WORK
