TEDxWellington

Transforming the global EdTech industry with a new brand strategy and website.

The challenge was to create a cohesive event campaign that could effectively translate across both print and digital platforms, aligning with TEDx’s mission of spreading “ideas worth spreading” at a local level. The goal was to elevate the brand experience for a global audience while maintaining local relevance.

I led the development of a new brand strategy for TEDx, ensuring consistency across all touchpoints including event collateral, social media campaigns, and a redesigned digital platform. A comprehensive style guide was created, outlining brand elements, fonts, typography, and color palettes, providing a foundation for all future TEDx events. This strategic approach not only unified the brand across regions but also amplified the impact of TEDx events globally.