Transforming the global EdTech industry with a new brand strategy and website.
The challenge was to create an event campaign that could translate through both print and digital platforms. TEDx, an initiative created to embody the spirit of TED’s overall mission to research and discover ‘ideas worth spreading,’ brings the essence of TED to local communities worldwide through a series of TEDx events.
To address this challenge, we developed comprehensive brand and messaging guidelines for TEDx, which helped to create brand awareness and credibility within the community.
Working collaboratively with TEDx, we developed a campaign strategy centered around the theme ‘Building Blocks’, which was applied through event collateral, social media campaigns, and a new digital platform. To ensure consistency, a comprehensive style guide was created, including all brand elements, fonts, typography, and color palette. In addition to strategy, we designed and delivered a variety of print and digital assets, including posters, event materials, a digital ad campaign, and website.