Transforming the global EdTech industry with a new brand strategy and website.

The Challenge

The challenge was to create an event campaign that could translate through both print and digital platforms. TEDx, an initiative created to embody the spirit of TED’s overall mission to research and discover ‘ideas worth spreading,’ brings the essence of TED to local communities worldwide through a series of TEDx events.

The Solution

I developed a brand strategy which was applied through event collateral, social media campaigns, and a new digital platform. To ensure consistency, a comprehensive style guide was created, including all brand elements, fonts, typography, and color palette. This brand guide is now used for all current events.