Designing a Fresh Identity for Shopify’s Starter Plan
The launch of Shopify’s Starter Plan required a creative strategy to appeal to Millennial and Gen Z audiences. This lightweight plan targeted users looking to monetize their audience through social channels without the need for a full e-commerce store. The project focused on developing a distinct visual identity and crafting promotional assets that positioned the plan as approachable, innovative, and perfectly suited for digitally native entrepreneurs.
Nostalgic yet modern visuals, including sparkles, emojis, neon-pastel tones, and bold outlines, were used to connect with the target audience. These design elements were informed by market research, ensuring the brand identity resonated deeply and stood out within Shopify’s offerings. The campaign successfully blended creativity with strategic insights, creating a cohesive and engaging presence that boosted conversions and broadened Shopify’s appeal to a new demographic.
