A comprehensive strategy involving a redesign of banner ads.
The Challenge
Shopify Plus was facing creative fatigue due to continuously running the same ad creative, leading to a scenario where the audience had been exposed to the ad repeatedly, resulting in a decreased response rate. This phenomenon of creative fatigue was accompanied by a decline in overall performance.
The Solution
In order to combat creative fatigue, we implemented a comprehensive strategy that involved a complete redesign of the creative assets. We conducted tests with various headline variations and made adjustments to the ad copy. Additionally, we utilized different images and content, incorporating elements such as merchant case studies, ebooks, and performance claims. By employing these measures, we aimed to rejuvenate the advertising campaign and re-engage the audience with fresh and compelling materials.
