The Penthouse Cinema ticketing platform posed numerous challenges for its users, making the process of booking tickets a cumbersome and frustrating experience. With an outdated user interface design, missing information, and difficult navigation, the platform failed to deliver an enjoyable cinema booking experience.
The Challenge:
Penthouse Cinema recognized the need to transition their ticketing operations online. Their existing system lacked the ability for users to select seats, requiring them to visit the box office on the day of the movie to collect tickets. Additionally, event listings were manually added to the website, resulting in a time-consuming process. Penthouse Cinema sought to address these challenges and enhance their online ticketing system.
The Solution
Extensive user research led to a new online ticketing system for Penthouse Cinema. It seamlessly integrates with a third-party platform, allowing users to easily select seats and buy tickets for multiple sessions at once, saving time and effort.
The system automatically captures customer details, providing valuable information for future marketing. This personalizes communication and promotions, improving the user experience and strengthening the connection with the audience.
Customers can now purchase vouchers and gift cards, offering convenience and serving as a marketing tool to attract new customers and promote the cinema’s brand.
The Result
Penthouse Cinema successfully implemented a user-centered online ticketing system that prioritized convenience and ease of use. By enabling seat selection, facilitating multi-session purchases, and capturing customer details for future marketing efforts, the cinema significantly improved the booking process. The inclusion of vouchers and gift cards added value for users and helped promote the cinema’s brand. Overall, these enhancements created a seamless and enjoyable cinema experience for customers, fulfilling their expectations and preferences while allowing the cinema to build stronger relationships through personalized marketing communication.
