My project leadership at Shopify and, more recently, as Communications Design and Marketing Lead at Trade Me has fostered a thoughtful and collaborative leadership approach, informed by real-world challenges and experiences.
As a leader, I focus on fostering collaboration, innovation, and growth within my teams. I believe in empowering individuals to reach their full potential by providing clear direction, constructive feedback, and opportunities to learn and thrive. My approach blends strategic thinking with a hands-on understanding of design, enabling me to guide teams toward creating impactful, user-centered solutions.
Whether mentoring junior designers, leading cross-functional collaborations, or refining team processes, I prioritize a culture of curiosity, creativity, and shared success. This approach has allowed me to deliver measurable results, from improving design systems at Shopify to driving growth strategies for global audiences.
Over the past five years, I’ve also played a key leadership role at TEDxWellington, where I led the development of the event’s brand identity and design assets. I created the brand guidelines, event collateral, and social media campaigns for both TEDxWellington and TEDxTeAro. In 2024, I also had the opportunity to facilitate a panel discussing the challenges of running a creative business.