Eftpos NZ

Revamping Eftpos NZ’s Website to Drive Engagement

Eftpos NZ’s outdated website was causing declining online engagement and customer retention. High bounce rates, slow load times, poor navigation, and non-optimized content led to reduced user interaction, low conversion rates, and weak organic traffic.

To tackle this, I led a comprehensive website redesign focused on growth marketing. The project included in-depth user behavior analysis to guide design decisions. We streamlined navigation, prioritized mobile optimization, and updated content with SEO best practices