Implementing growth marketing strategies to boost engagement
The Challenge
Eftpos NZ faced declining online engagement and customer retention due to an outdated website that lacked modern features and a provided a poor user experience. The existing site had high bounce rates, slow load times, and an unintuitive navigation structure, which hindered user interaction and conversion rates. Additionally, the content was not optimized for search engines, resulting in poor organic traffic. The challenge was to redesign the website to enhance user experience, improve SEO, and ultimately drive growth in online sales and customer loyalty.