Revamping Eftpos NZ’s Website to Drive Engagement
Eftpos NZ’s outdated website was causing declining online engagement and customer retention. High bounce rates, slow load times, poor navigation, and non-optimized content led to reduced user interaction, low conversion rates, and weak organic traffic.
To tackle this, I led a comprehensive website redesign focused on growth marketing. The project included in-depth user behavior analysis to guide design decisions. We streamlined navigation, prioritized mobile optimization, and updated content with SEO best practices

