Brand designer with an emphasis on consumer marketing

With over fifteen years of proven success, I’ve consistently delivered world-class, award-winning work. My passion is rooted in utilizing leadership experience to nurture teams and unlock their maximum potential. This journey underscores my profound appreciation for crafting content at the intersection of consumer behavior and design.

I am committed to building systems and processes that empower creative teams to amplify their influence beyond individual efforts. My dedication extends to cultivating a supportive and inclusive team culture that values knowledge sharing, collaboration, and the celebration of diverse perspectives.

Most recently producing creative projects for Shopify Starter and Shopify Plus. Previous work includes TEDx, Fringe Festival, TePapa, CubaDupa, New Zealand Parliament and Eftpos NZ.

  • I craft comprehensive brand strategies that define brand position, drive awareness, and build future demand.
  • My expertise in understanding audience and competitor dynamics ensures every strategy is customer-first and grounded in insights.
  • This approach has enhanced brand recognition, increased engagement, and sustained growth.
Shopify Plus
A comprehensive strategy involving a redesign of banner ads to combat creative fatigue.
Fringe Festival
Levelling up the online experience for performers and guests.
Sharing ideas worth spreading and encouraging local involvement in TEDx.