Draft home

Building brands
and design systems

Fifteen years experience delivering world-class, award-winning work. I’m passionate about sharing knowledge, nurturing a team and getting the best creative work out of others.

I believe in building systems and processes that help creative teams scale their impact beyond their individual contributions. Currently producing creative projects for Shopify[1]. Previous work includes TEDx[2], Fringe Festival[3], TePapa[4], CubaDupa[5], New Zealand Parliament[6], Wellington BBQs & Fire[7], NZ Art Show[8] and Eftpos NZ[9].

  • A Deep Dive into Mobile-First Design Strategies
    In an era dominated by digital interactions, crafting compelling and empathetic user experiences has become paramount. The world of mobile commerce stands at the forefront of this evolution, demanding designers to not just meet user expectations but to exceed them. This article delves into Mobile-First Design Strategies, exploring not only the practical aspects of responsive… Read more: A Deep Dive into Mobile-First Design Strategies
  • A New Era of User Research
    This article explores how social media platforms offer rich data and insights, and by tapping into real-time experiences, researchers can gain valuable insights to improve products and services. Social media dominates online interactions worldwide. Leading platforms host millions of active users monthly. It is an untapped resource for user researchers, often overlooked in favor of… Read more: A New Era of User Research
  • Off the Grid
    Back in 2012 I was involved in creating a responsive grid system that revolutionized the way designers approached responsive website design, drawing inspiration from previous grid system work by Nathan Smith and Eric Myer. This grid system is now available for free from Adobe and Figma. Before the Nine Sixty Grid System, designing a website… Read more: Off the Grid

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